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Create and launch an e-course in 90 days and...
Leverage your time + energy.
Amplify your impact.
Unlock your true income potential.
Coaches, Consultants and Service-based Entrepreneurs!
Hands up if you're tired of...
- Running yourself into the ground doing one-on-one work
- Feeling limited in what you can earn because you don’t have enough time or energy
- Working non-stop, yet never seem to bring in enough income
- Being held hostage by your schedule (and being chained to your computer)
- And watching other entrepreneurs launch successful e-Courses (while secretly feeling jealous and inadequate!)
If this sounds like you,
YOU'RE absolutely not alone
Most of us start our own businesses because we want to experience freedom, flexibility, and full-blown lifestyle abundance, right? We have such high hopes and grand visions, but unfortunately the reality can be very different…
Instead, you find yourself doing crazy hours, working your butt off, and yet barely making ends meet. You know there’s a whole heap of passion and potential inside of you (and you’re itching to make an impact on the world) but right now, you just feel trapped…
In fact, sometimes you find yourself wondering if running your own business is worth all the struggle in the first place?
I can totally relate to that feeling – that’s exactly where I found myself not so long ago…
I’m Kathryn Hocking, and I’m an e-Course Coach, Launch Strategist and qualified trainer.
And I went through this exact same struggle…
In 2011, I was earning six-figures at my high-flying corporate job as a professional trainer.
Though I enjoyed the work, I was putting in so many hours I was starting to burn out. My health was suffering, I was unhappy, and I felt incredibly frustrated that I hardly got to spend any time with my husband and baby daughter.
Starting my own business seemed like the only possible solution, so I threw myself into it, excited at the idea of creating a flexible business that was tailored to my needs.
I had visions of starting each day by walking along the beach, then coaching clients in the afternoon. It was all going to be very blissful.
However, the reality was a far cry from this dream and I only made $600 in the first six months of my business, I was working full-time in my corporate job, working in the business in the tiny bits of time I could manage but couldn't see a way forward.
Yet I knew I was capable of so much more and I wanted it more than anything.
Then, I did something smart. Something that changed the entire trajectory of my business…
… I created an e-Course.
My list at the time was only 140 people long. And yet because I had so much experience teaching and training in my job, I knew exactly how to package my expertise into an effective and educational format that would genuinely help those women.
My gorgeous tribe immediately responded to the program, and a hefty handful jumped on board.
I earned more than $4,000 during that first launch, and it was so much easier than all my client work. (And with my hourly rate at the time, it would have taken me a ridiculous number of sessions to bring that kind of money in.)
It was so thrilling and empowering, that I made the decision to focus all my time and energy on creating more e-Courses. Finally, here was a way to create the freedom, flexibility and financial stability I was craving; here was a way to actually to live my dream.
And that was how my online empire began…
Now, 6 years later, I've created more than 8 e-Courses, refined and polished my approach, and generated over $1.5 million in online revenue from my products and programs.
(Yep, you read that right: over 1.5 million dollars… and counting.)
These days I do things with more soul, more creativity, more flair... but everything still stems from this same proven system that has been so successful for me AND my 800+ students.
And one of the best benefits of all was creating regular, reliable, leveraged income…
Right from that very first e-Course, one of my absolute FAVOURITE parts of the whole process has been waking up during launches to find that money has landed in my account while I was asleep.
Now, though I don’t love the term ‘passive’ income (in Module Zero, you’ll learn why ‘leveraged income’ is more accurate), whatever you want to call it, it’s a pretty fan-friggen-tastic feeling when you see those payments come through.
(And PS – The novelty hasn’t worn off! I STILL get the biggest kick out of checking my stats each morning to see how much has come in. My hubby even likes to join in the fun!)
This sounds amazing kath, but...
I'm just so overwhelmed!
I understand! You might have tried to create an e-Course but before long became overwhelmed by everything it felt like you had to do and all the different technology you needed to learn.
Not to mention the fears that started to set in...
Am I really good enough? Will anyone want this? Am I crazy?!
And that is precisely why I created the e-Course Launch Formula - to provide you with the structure, systems and support that you need to finally make your e-Course dream a reality.
This is why my program has 12 modules - because I don't pretend that this process is simple.
This is why I provide ongoing access and support - because I don't pretend it will happen overnight.
This is why my students love this program and get amazing results because the e-Course Launch Formula is a premium, support driven, best in its field program.
As Seen In:
an industry leading and iconic training program
6 years of supporting
Over 800 entrepreneurs
from 25 countries
over12 live rounds
to launch over200 courses
with a 99% satisfaction rate
Here’s a closer look at what our graduates have created…
Proving that the e-Course Launch Formula can be applied to ANY market, with as much creativity and daring as you choose...
What types of people love the
e-Course Launch Formula?
- Life Coaches, Business Coaches & Health Coaches
- Graphic Designers, Web Designers & Brand Strategists
- Interior Designers and Personal Stylists
- Social Media Experts, Digital Strategists & Marketing Guru's
- Holistic Health Practitioners, Naturopaths, Nutritionists, Kinesiologists, Doulas,
- Counsellors & Psychologists
- Yoga Teachers, Dance Instructors & Personal Trainers,
- Energy Healers and Lightworkers
- Teachers, Trainers and Industry Experts
- Photographers, Artists, Writers, Musicians and Creatives
- Bloggers on almost every topic
- and many more!
the epic benefits of
adding an e-course to your business
- Finally, position yourself, and become known as, the expert and specialist that you are
- Provide a lower cost option for your clients so that you can charge more for your valuable premium offerings or
- Create a flexible, freedom driven way to earn money that can allow you to reduce your 1:1 work and design your business to meet your goals of lifestyle freedom, travel or spending more time with your loved ones.
- Create regular and reliable leveraged income
- Make a bigger impact on a global stage - working with clients from around the world
- Experience limitless growth in your business because there are no limits!
- Have a great bonus to offer when being an affiliate for other programs and dramatically increase your results.
HERE’S HOW WE ROLL…Immediately on purchase you'll receive
>> e-Course Welcome Kit
Think of this like your digital welcome basket (‘cos we truly are stoked to have you aboard!). You’ll get access to our Community Guidelines and some welcome videos to help you instantly get the lay of the land.
Then we’ll dive deeper into…
Evergreen Sales Funnel Masterclasses!
6 Keys To Creating A Highly Effective Evergreen Client Pathway
How To Create Profitable (And Automated) Evergreen Funnels You Can Scale
And heads up:
Going out and gathering all this expert advice yourself would literally cost you thousands and thousands of dollars.
Our guest contributors are hands-down the best in the business (with the price-tags to match). Many of them are my own personal secret weapons and have been an integral part of my journey to success. I’m genuinely proud of the calibre of these bonus sessions and the value they provide, and I’m confident they’re going to help you skyrocket your results even further
It’s also worth making special mention of our member’s only Facebook community…
This community is special. Unlike other online courses (where support is minimal) our member’s forum provides year-round support.
We have a dedicated community manager who has been trained by me (and brings her own substantial e-Course expertise).
We are hell-bent on helping you make it happen, you truly get an unprecedented level of hands-on support in the forum.
“The ongoing support that Kathryn provides in the Facebook forum is priceless. Having the group as a sounding board and a place to go for feedback, advice and tips is invaluable. Kathryn is really active in the group and provides help even after the course has finished- this lifetime access is awesome!”
– Simone Samuels, The Wellness Warung
“The Facebook group is a welcoming, supportive and informative group that is full of women willing to offer advice and guidance along the journey of creation.”
– Cheryl Paige, Soar to Your Highest
"Another thing that brings this program such value is the wealth of information in the private Facebook group. Because Kathryn generously extends lifetime access to her students, there’s a tribe of devoted alumni and veterans in the group who are always willing to chime in, offer feedback and help you succeed along with Kathryn and her team."
– Shanda Trofe, Write from the Heart e-Course
“The support and encouragement in the private FB forum is second to none, not only from Kathryn, but also from the other participants who are all willing to give you feedback and pointers based on their own experiences.”
– Amber Walker, AmberWalker.com
I'm making over $20k/month working 10 hours a week
I've built an e-course that not only changes women's lives, by helping them Monetize their Message and become a Personal Brand, but it provides me with total time and location independence, making over $20,000/month with 10hr's per week work!
Amber Renae, creator of Amplify
So all up, you’re getting…
Additional training and resources for each module, including articles, recommended books, blogs, videos, websites, tools and more allowing you to go deeper into the concepts in this program. (Value: $1,200).
Access to industry experts in branding, social media, Facebook ads and established e-Course creators (Value: $2,500)
“Wait, will this ‘formula’ make my e-course seem… ...well, formulaic?”
No! The e-Course Launch Formula is NOT a “colour by numbers” approach, and it does NOT produce programs that feel ‘cookie-cutter’.
The truth is, when you’re starting out, it is SO much easier to get things off the ground when you’re not starting from scratch. This program provides a proven system that helps you get all the puzzle pieces into place (and that takes out all the guesswork and trial and error) but that still leaves you plenty of room for personality, soul, flair, and uniqueness.
(In fact, because you’ll have all the fundamentals mastered from the get-go, you’ll be able to inject more creativity into the stuff that actually makes a difference, because you’re not trying to reinvent the wheel for every little thing.)
Think of it like baking a cake — once you know why you need flour, sugar and eggs, and you understand the role that each one plays? THEN you can start playing around, making your own additions, and taking things to the next level. (Flourless choc-almond cake with berry coulis, anyone?!)
...But before you get your Masterchef on, it’s important to understand the basic principles first, otherwise your cake (or e-Course) is likely to be a disappointing flop that no one wants a piece of.
And then you'll be guided to select the perfect ingredients for your program and business (not mine!)
I found the content really easy to navigate and was in bite-sized chunks that allowed me to go through step by step without getting overwhelmed. The thoughtfulness of having visual, audio, and written content was also really helpful and allowed for different ways of learning, and different perspectives of the same challenge.
This course is particularly brilliant for those who are just starting and are struggling to narrow down their exact course idea. It allows you to break it down into what will actually be viable.
I particularly liked the worksheets, broken up into different topics via the course website, and I found the facebook group to be very helpful to connect with others on the same path.
As I embark on finally launching the course that I have been dreaming and gestating for many years, I keep revisiting the content to ensure I am ticking the boxes.
Divine content, support and knowledge
"In this gorgeous e-course Kathryn offers such divine content, support and knowledge!
I feel so much more empowered to tackle my e-course creation and launch head on, knowing that I have continued access to these phenomenal resources."
Emma Louise Newby, emmalouisenewby.com
I made 5 times my investment in my first launch!
"I knew I wanted to create a course but had no clue where to start in actually getting it done and positioning it so people wanted to buy it! I'm in a more traditional niche (insurance agents) and e-courses are not as common, so I wasn't sure it would even work.
I quickly put together an entry-level course, launched to my list of around 2300 and made 24 sales. I've already made 5 times my investment in ECLF back in only 4 months from ONE launch that I can repeat again and again."
Robyn Sharp, agencyupdates.com
Meet the Team...
Creator and Program Director
I’m the main contributor and tour de force behind the e-Course Launch Formula. Dubbed the ‘e-Course queen’, I’ve successfully guided hundreds of people through my eight online training programs, and have generated more than a million dollars from my courses and products.
As an e-Course Coach, Launch Strategist, qualified trainer, and the CEO of kathrynhocking.com, my zone of genius is helping women get unstuck in their businesses, create soulful alignment in their programs and launches, and build income streams that allow them to experience true freedom and abundance.
As our super-star Community Manager, Jo is an inspiring, supportive presence in the members’ forum.
With a background in brain based e-Course design and instructional design, Jo is fascinated by how we learn and how we can influence change in others.
Clearly, Jo brings a wealth of knowledge and insider info to this role and I can tell you, she’s as smart, friendly and supportive in person as she is online
SO WHAT ARE YOU WAITING FOR?
In 90 days you could be launching your no-brainer e-Course to a community of loyal raving fans.
You could have an asset that can continue to bring in leveraged income for years to come.
You could have positioned yourself as an expert in your field.
You could be feeling a gazillion times better about the future of your business and your ability to provide for your family as well as pursue your own dreams.
and you could be mentored through this entire process and gain an amazing support crew - having received everything you need to make this a reality (and nothing you don't) tailored to YOUR priorities be they ease, budget, time and or quality.
Your dream, your lifestyle, your freedom… they’re all worth investing in.
It’s time to stop postponing your happiness.
Start taking action on creating the kind of business (and income) you truly want.
Your community and your soul clients want an e-Course created by YOU - not your competitor!
- Instant access to getting started content in the Membership site
- Access to course materials and future upgrades
- Access to Facebook community
why are you
the best person to teach me ?
My course is uniquely delivered compared to my competitors because:
- I am a qualified trainer and experienced course writer - and by this I mean within the corporate world for large government and corporate clients as well as having created 8+ online courses.
- Longevity - I've taught thousands of entrepreneurs how to create e-Courses through the e-Course Launch Formula over 6 years and 11 live rounds.
- I provide support year round (for no additional fee) - My team and I are extremely active in the support forum and provide extensive advice and resources even when the course is not live.
- Proven strategies & results - These strategies have been proven time and time again in my own business (and in those of our graduates).
- Credibility - I've generated over 1.5 million from leveraged income and almost 100% of this income is solely off the back of my e-Courses
- Not a cookie cutter approach - Unlike others in this space I don't teach one platform, or one strategy, because your business, your clients, your budget and your future e-Course is unique - I want you to know how to make smart, strategic choices that are best for your business (not mine).
- I understand what it is like to be you - Taking strategic advice from the most successful e-Course creators is akin to taking dieting advice from a supermodel.
It just doesn't work because they are totally out of touch with what it is like to be you.
The super-model likely has a specific genetic make-up that allows her to be very skinny and tall with little effort plus a massive team of chefs, personal trainers and other support systems.
Similarly, the multi-millionaire e-Course creators like Marie Forleo (and others) are in the exclusive club of other mega online entrepreneurs all supporting each other's programs to grow to such epic levels. They'll be recommending strategies to you that are outside the realms of most people's budgets.
The run of the mill mere mortals (like you or I) need to know how to create and grow an e-Course business sustainably over time, with incremental investments and without relying on an exclusive business bestie, big-listed affiliates or massive budgets.
In short, we need to make our own magic, be smarter, more agile and more innovative.
And this is where I've got your back!
"When I enrolled in Kathryn's class, I thought I was just going to learn about how to launch a successful e-course.
To my wonderful surprise, what I received was so much more!
Kathryn's class felt like I was immersed in a full-year of study on every aspect one could think of that was necessary for e-course design and implementation.
There was no stone left unturned and every single component necessary was well thought out and provided for her students.
The curriculum and content organization was over-the-top fabulous!
Kathryn is available to her students and shares all of her knowledge freely and gracefully. You could tell she loves teaching others about successful e-course design.
I'm thrilled that I invested in ECLF. It was the best money I spent on truly understanding every single facet of designing a successful e-course."
Alexis Bonavitacola, www.alexisbonavitacola.com
I am so glad I did it!
"It was a big investment for me to sign up for this course.
But...the course approach, content and structure exceeded my requirements as a person developing their first eCourse and I am so glad I did as it saved me significant effort in working out what, when and how of my eCourse"
Elise Stevens, Fix my Project Chaos
the course length and pace was perfect
"I was hesitant to sign up for this course because I've I didn't have a well formed course idea yet. I'm so glad I did because, working through the modules, allowed me to develop and refine a rough idea into a concrete plan. I got a lot of value from the module planner and I felt the course length and pace was perfect for integrating the lessons and taking action!"
I've now got the necessary foundation!
"I knew that I wanted e-Courses to be part of my business. Teaching is my passion!
Even so, it was still a big investment for me to sign up for E-Course Launch Formula. But I'm so glad that I did sign up, because the information I got in this course would have taken me ages to find and/or figure out by myself!
Kathryn has done an excellent job of breaking everything down step by step, and all I had to do was follow her method.
I feel ready to roll out my course knowing that I've now got the necessary foundation!"
I never felt like I was alone
“The ECLF caters for all levels of ecourse creators from those beginning the journey such as myself, to those who may be seasoned online trainers. I never felt like I was alone or out of my depth as everything was well explained and structured for my success.
As a complete novice to ecourse creation, I was blown away by the amount of knowledge, information, structures and systems provided. All of which have been tried and tested in the success of Kathryn Hocking’s own ecourses.
And you can’t get better beta testing than that!!"
YOUR HAPPINESS GUARANTEE
If you work through the first two modules of the course and are not totally happy, I will refund your enrolment cost.
I offer this guarantee because I have complete faith in this content, and I know that if you commit to doing the work, taking action, and allowing the forum to support you, then you will be able to launch your own profitable e-Course. I also know that you can achieve return on investment – and much, much more – if you’re prepared to commit to the learning process and immerse yourself in these strategies.
Please note that you must demonstrate that you have participated in the course before requesting a refund.
For full refund terms click here
Refunds must be requested in writing to email@example.com within 14 days of your purchase.
"My favourite part of the course was opening the modules and being wowed each time by how much useful, practical, inspiring stuff was there.
This program gave me the reassurance, support and knowledge I needed.
My first launch had great results and I can't wait to do it again."
April, 2016 scholarship winner, Love Loss Project
"I knew for ages that I wanted to create e-Courses.
But what I didn't know was where to start.
In fact, there was so much I didn't know I didn't know!
There are so many great parts in this program, such helpful content, that I continually dip in and out whenever I need a refresher.
And of course, the cherry on the cake is our Facebook community. You can post a question to a problem and you will receive concrete solutions and support. If you post your wins, everybody will celebrate with you."
Marie-Anne Lecoeur, The French Chic Academy
The best thing that's ever happened to my business!
"Finding Kathryn Hocking and the e-Course Launch Formula is hands down the best thing that’s ever happened to my business. Through this program, I was able to study everything I needed to launch a successful and lucrative e-Course.
Kathryn covers every possible thing that goes into creating and launching a high-quality course, and when you think she’s covered it all, she adds more. She goes above and beyond the course outline and is constantly adding value and training's from other contributors who can make a positive contribution to the topic at hand.”
-Shanda Trofe, ‘Write from the Heart’ e-Course
allows you to position yourself as a world leader in your field
“Kathryn has an amazing depth of knowledge around e-Course creation, and I have received invaluable advice and information with getting my e-Course together. This is the type of course that offers information for e-Course creators at a level that allows you to position yourself as a world leader in your field. The information is current and beautifully delivered. Kathryn's own personal success is a testament to the value you receive.”
- Julia Cartwright, ‘The Home Designer Style Program’
The best investment I made for myself and my business.
"Immediately after I decided to create an e-course, the Universe divinely guided me to The E-course Launch Formula. It was the best investment I made for myself and my business. Kathryn walks you through the exact steps you need to create and launch your e-course which takes ALL guesswork out of the process.
The best part of the course is knowing you always have a support system. Even after the course was complete Kathryn and the other ladies are so friendly, helpful and supportive. I love being part of a group of ambitious women.
If you're thinking about launching an e-course do yourself a favor and take this course! It’s everything you need to confidently and courageously launch your e-course into the world from beginning to end."
Tejal V Patel, Creator of The Mindful Mama Experience
ARE YOU READY TO CREATE AN ONGOING STREAM OF LEVERAGED INCOME – AND LIVE THE FREEDOM-BASED LIFESTYLE YOU’VE DREAMED OF?
Get started now!
When it comes to e-Courses, way too many business owners think they could never do it…
But my list is too small…BUSTED!
Small, targeted lists often convert better than big lists, and you can list-build during your pre-launch period. I launched my first e-Course with only 140 people on my list and made over $4k in revenue.
But I’m not a ‘proper’ expert in my field…BUSTED!
First off, you know more than you realise. Secondly, you don’t need to be an expert – you just need to know more than your ideal client. Thirdly, you’ll learn EXACTLY how to position, package and showcase your skills so this becomes a non-issue.
But someone else has beaten me to it…BUSTED!
You think I was the first person to teach people how to create an e-Course? No. But it hasn’t stopped me building a multiple six-figure business around it. If other people are already doing what you want to do, it’s a good thing – it means there’s a market ready to pick up what you’re puttin’ down...
The truth is, I’ve helped over 800 women just like you to create, market and deliver profitable e-Courses and unlock their income potential…
Louise created two courses teaching people the art of photography. She now focuses solely on e-Courses in her business, has had hundreds of participants go through her programs, and regularly rolls out six figure launches.
Laura Trotta has gone from strength to strength, creating two eco-living e-Courses and more than doubling her enrolments each round, with over 50 participants in her most recent launch.
Linda created her e-Course ‘5 Minutes 4 Mum’ and enrolled 34 motivated and excited mums in her first round.
Melanie created an e-Course on a specialist nutritional protocol. She enrolled 59 people in her first launch and has continued having great success.
After going through this program, Sam Cannell quadrupled the number of enrolments she’d achieved in the first run of her e-Course, with more than 50 people jumping on board
Julia has created 3 e-Courses and sold more than 40 spots for her baby sleep e-Course called Sweet Dreams, earned over $10,000 from her business and marketing e-Course for birth professionals and launched her third e-Course Newborn Mothers Retreat.
Leanne O’Sullivan enrolled 24 people in her digital strategy e-Course Six Weeks to the Summit and made close to $24k in revenue from her first launch and vastly exceeded her stretch goals!
In total, more than 800 people have gone through this course. Here’s a what a small collection have to say…
“This course has not only helped me to identify the exact e-Course I would like to implement first, it is also helping me go through the necessary steps to make sure it’s been created to a really high level. Basically it is enabling me to create my e-Course with a tried and true formula without having to make so many mistakes along the way by going in blind.”
– Jodie Preiss, Halcyon Marketing
“The passion Kathryn has for helping other entrepreneurs develop e-Courses and take their business to the next level is infused into every page of copy and the attention to detail is second to none.”
– Kim Paxton, Yoga Teacher
“I LOVED IT and without it I would not have completed my e-Course ‘Productivity School’.
The support was really good, the way she provided videos, written guides and even a Facebook group to interact with was awesome. If you are even considering writing an e-course I recommend that you do Kathryn’s first.”
– Lena Turvey, Productive Training
“In just the first week I sold over 50 places on my e-Course and have a growing community of excited participants taking part and eager to learn from my ideas.”
– Louise Glendon, Click Love Grow
“I loved that even though I have gained a lot of knowledge in having a blog and business, have gone through Marie Forleo’s B-School, and have actually created one e-Course before, there was still so much to learn and implement. “
– Mel Christner, Honest Body
“This course has really helped me to precisely plan and focus on what I can deliver as an e-Course.
The modules are designed in a coherent and logical way and really guide the user to develop their ideas and think about what and how they can deliver an e-Course.
This course exceeded my expectations."
– Kristy Goodwin, Every Chance to Learn
“If you’re planning at any stage to run an e-Course and are stumped on where to begin, the e-course launch formula is a must-do. Although I’m not ready to launch my course, I now have clarity and a step-by-step plan for implementation.”
– Shari Brewer, Teenage Survival Coach
“The E-Course Launch Formula was exactly what I needed to create and launch my first e-course. Within 5 months of starting ECLF the first round of my e-course, 5 Minutes 4 Mum, was running with 34 Mums enrolled. ECLF provided me with a clear step-by-step process, so much great information and resources and great support and inspiration in the forum. If you are serious about getting your e-course up and running I cannot recommend this program highly enough.”
– Linda Anderson, 5 Minutes 4 Mum
"Kathryn’s extensive knowledge and the content she delivers is brilliant! Such a valuable course, I highly recommend it"
- Kate Barnes, Our Happy Children e-Course
"Kathryn is a fantastic example to learn from and she has really helped to simplify and demystify the whole process of launching an e-Course".
-Sarah Cooper, Trailblazing Musician
"Kathryn’s e-Course Launch Formula is the most potent, practical, detailed, relevant information and strategy rich program I have encountered – and I have done many (don’t ask!)"
- Narelle, embodied terrain e-Course
"The e-Course Launch Formula was amazing. All the things I learned in ECLF has helped me in many areas of my business, Anyone who has ever considered running an e-Course should sign-up straight away".