Hey, I'm Kath!

I'm madly passionate

about helping you create your own version of freedom through

Online courses and programs


I've created more than 8 e-Courses, refined and polished my approach, and generated over $1.5 million in online revenue from my products and programs.

(Yep, you read that right: over one million dollars… and counting.)

These days I do things with more soul, more creativity, more flair... but everything still stems from this same proven system that has been so successful for me AND my 1,000+ students.

And I'd like to help you too!

Choose your own adventure from the options below!


and my Signature e-Course Program...

About the Creator of the e-Course Launch Formula

In 2011, I was earning six-figures at my high-flying corporate job as a professional trainer.

Though I enjoyed the work, I was putting in so many hours I was starting to burn out. My health was suffering, I was unhappy, and I felt incredibly frustrated that I hardly got to spend any time with my husband and baby daughter.

Starting my own business seemed like the only possible solution, so I threw myself into it, excited at the idea of creating a flexible business that was tailored to my needs.

I had visions of starting each day by walking along the beach and doing a yoga class, then coaching clients in the afternoon. It was all going to be very blissful and enjoyable

However, the reality was a far cry from this dream and I only made $600 in the first six months of my business, I was working full-time in my corporate job, working in the business in the tiny bits of time I could manage but couldn't see a way forward.

Yet I knew I was capable of so much more and I wanted it more than anything.

Then, I did something smart. Something that changed the entire trajectory of my business…

… I created an e-Course.

My list at the time was only 140 people long. And yet because I had so much experience teaching and training in my job, I knew exactly how to package my expertise into an effective and educational format that would genuinely help those women.

My gorgeous tribe immediately responded to the program, and a hefty handful jumped on board.

I earned more than $4,000 during that first launch, and it was so much easier than all my client work. (And with my hourly rate at the time, it would have taken me a ridiculous number of sessions to bring that kind of money in.)

It was so thrilling and empowering, that I made the decision to focus all my time and energy on creating more e-Courses. Finally, here was a way to create the freedom, flexibility and financial stability I was craving; here was a way to actually to live my dream.

And that was how my entire online empire (and multiple six-figure income) began…

As seen in


latest blogs

The 4 Critical Steps to Launching Online Courses

By Kath Hocking

I get a lot of clients come to me who had a clear e-Course idea and felt perfectly comfortable designing the structure and writing the modules but when it comes to thinking about launching they hit “overwhelm city”. So many people get stuck at this stage and never launch their work out into the world […]

The 10 best resource to create passive income through e-courses

By Kath Hocking

e-Courses are my number one choice when it comes to creating passive income. Why you ask? Well simply because an e-Course is more robust than an e-Book or small e-Product and it provides you with the opportunity to create a passive income product that sells for a significant price. Statistics show that conversion rates stay […]


How to write a sales page for your e-Course

By Kath Hocking

How to write a sales page The sales page is the virtual shop front for your e-Course and learning how to write a sales page is a vital step for the success of your program. There are key elements that you should include whenever you create a sales page and it’s important to consider how […]

5 critical steps to create an online course

By Kath Hocking

The Steps to Create an Online Course There are some fabulous online courses out there and you want to create one too but when it comes to actually thinking about doing it – where to start, how to do it and what order everything should happen in you hit overwhelm city! I hate seeing people […]

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