Hey, I'm Kath!

I'm madly passionate

about helping you create your own version of freedom through

Online courses and programs


I've created more than 8 e-Courses, refined and polished my approach, and generated over $1.5 million in online revenue from my products and programs.

(Yep, you read that right: over one million dollars… and counting.)

These days I do things with more soul, more creativity, more flair... but everything still stems from this same proven system that has been so successful for me AND my 1,000+ students.

And I'd like to help you too!

Choose your own adventure from the options below!


and my Signature e-Course Program...

About the Creator of the e-Course Launch Formula

In 2011, I was earning six-figures at my high-flying corporate job as a professional trainer.

Though I enjoyed the work, I was putting in so many hours I was starting to burn out. My health was suffering, I was unhappy, and I felt incredibly frustrated that I hardly got to spend any time with my husband and baby daughter.

Starting my own business seemed like the only possible solution, so I threw myself into it, excited at the idea of creating a flexible business that was tailored to my needs.

I had visions of starting each day by walking along the beach and doing a yoga class, then coaching clients in the afternoon. It was all going to be very blissful and enjoyable

However, the reality was a far cry from this dream and I only made $600 in the first six months of my business, I was working full-time in my corporate job, working in the business in the tiny bits of time I could manage but couldn't see a way forward.

Yet I knew I was capable of so much more and I wanted it more than anything.

Then, I did something smart. Something that changed the entire trajectory of my business…

… I created an e-Course.

My list at the time was only 140 people long. And yet because I had so much experience teaching and training in my job, I knew exactly how to package my expertise into an effective and educational format that would genuinely help those women.

My gorgeous tribe immediately responded to the program, and a hefty handful jumped on board.

I earned more than $4,000 during that first launch, and it was so much easier than all my client work. (And with my hourly rate at the time, it would have taken me a ridiculous number of sessions to bring that kind of money in.)

It was so thrilling and empowering, that I made the decision to focus all my time and energy on creating more e-Courses. Finally, here was a way to create the freedom, flexibility and financial stability I was craving; here was a way to actually to live my dream.

And that was how my entire online empire (and multiple six-figure income) began…

As seen in


latest blogs

Top five tools for branding your e-Course

Top five tools for branding your e-Course

By Kath Hocking

Are you currently creating an e-Course and wondering if it needs its own brand? My answer is: hell yes! Want to know what tools you can use for branding your e-Course? Keep reading on! I believe that your e-Course is a separate entity to your business and should be a product within its own right. […]


how to design a sales page that converts

By Kath Hocking

I get asked this question all the time: How do I design a sales page that converts? And it is a smart question as you can have the prettiest sales page but if it doesn’t convert it is useless. So what determines a sales page that converts and what is a reasonable conversion rate from […]


How to come up with your profitable e-course idea

By Kath Hocking

You can pour your heart and soul into creating an e-Course (not to mention a hefty portion of your savings account!). You can hire the best designer, the best copywriter, and the best developer. And you can have the most sophisticated launch strategy your industry has ever seen. … But if the idea behind your […]


Design your e-Course structure

By Kath Hocking

So many of my clients get so excited about creating an e-Course, they come up with their amazing e-Course idea but then overwhelm kicks in. How do they decide what content to include and in what order? Once you have settled on your e-Course idea, the next step is all about structuring the content to […]

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