Hey, I'm Kath!

I'm madly passionate

about helping you create your own version of freedom through

Online courses and programs


I've created more than 8 e-Courses, refined and polished my approach, and generated over $1.5 million in online revenue from my products and programs.

(Yep, you read that right: over one million dollars… and counting.)

These days I do things with more soul, more creativity, more flair... but everything still stems from this same proven system that has been so successful for me AND my 1,000+ students.

And I'd like to help you too!

Choose your own adventure from the options below!


and my Signature e-Course Program...

About the Creator of the e-Course Launch Formula

In 2011, I was earning six-figures at my high-flying corporate job as a professional trainer.

Though I enjoyed the work, I was putting in so many hours I was starting to burn out. My health was suffering, I was unhappy, and I felt incredibly frustrated that I hardly got to spend any time with my husband and baby daughter.

Starting my own business seemed like the only possible solution, so I threw myself into it, excited at the idea of creating a flexible business that was tailored to my needs.

I had visions of starting each day by walking along the beach and doing a yoga class, then coaching clients in the afternoon. It was all going to be very blissful and enjoyable

However, the reality was a far cry from this dream and I only made $600 in the first six months of my business, I was working full-time in my corporate job, working in the business in the tiny bits of time I could manage but couldn't see a way forward.

Yet I knew I was capable of so much more and I wanted it more than anything.

Then, I did something smart. Something that changed the entire trajectory of my business…

… I created an e-Course.

My list at the time was only 140 people long. And yet because I had so much experience teaching and training in my job, I knew exactly how to package my expertise into an effective and educational format that would genuinely help those women.

My gorgeous tribe immediately responded to the program, and a hefty handful jumped on board.

I earned more than $4,000 during that first launch, and it was so much easier than all my client work. (And with my hourly rate at the time, it would have taken me a ridiculous number of sessions to bring that kind of money in.)

It was so thrilling and empowering, that I made the decision to focus all my time and energy on creating more e-Courses. Finally, here was a way to create the freedom, flexibility and financial stability I was craving; here was a way to actually to live my dream.

And that was how my entire online empire (and multiple six-figure income) began…

As seen in


latest blogs

The legal documents you need when selling an e-Course

By Kath Hocking

  Have you considered the need for eCourse terms and conditions? Before you start accepting students, have you considered what you’ll do if one of your students shares your content without permission, says they didn’t get what they paid for and wants a refund, or doesn’t pay the next installment on time? Fortunately, you can […]

What does it cost to create an e-Course?

What does it cost to create an e-Course?

By Kath Hocking

Have you ever wondered: what does it cost to create an e-Course? One of the biggest misconceptions that I hear from my community when it comes to e-Courses is… “Oh, I could never afford to create my own e-Course” Yes, there are definitely some entrepreneurs who have invested hundreds of thousands of dollars in creating […]

Seven emails to send to your mailing list during a launch

Seven emails to send to your mailing list during a launch

By Kath Hocking

When talking about launching your e-Course, it’s common to discuss the importance of growing and building your mailing list. This topic is so important that I have a whole module dedicated to pre-launch list-building in the e-Course Launch Formula. But what we don’t always talk about is what to do once you have someone on […]

Are you making these e-Course mistakes?

Are you making these e-Course mistakes?

By Kath Hocking

Do you have an e-Course that isn’t going as well as you hoped? Or perhaps you want to create an e-Course but you’re worried about failing or making mistakes? Here are five of the most common e-Course mistakes – and how to avoid them! Not being specific While the e-Course industry is a US$159.52 billion […]