I'm madly


about online learning

let me help you create your own e-Course


I've created more than 8 e-Courses, refined and polished my approach, and generated over $1million in online revenue from my products and programs.

(Yep, you read that right: over one million dollars… and counting.)

These days I do things with more soul, more creativity, more flair... but everything still stems from this same proven system that has been so successful for me AND my 1,000+ students.

Choose your own adventure from the options below!

latest blogs

The 4 Critical Steps to Launching Online Courses

By Kath Hocking | August 18, 2018

You’ve come up with an eCourse idea and created the content (or at least a detailed plan!) and now it’s time to launch your eCourse out into the world. But where do you start? You’ve heard about soft launches, launch calendars, pre-launch strategies and conversion rates but what do they all mean? Never fear, I’m […]

The 10 best eCourse resources for creating passive income

By Kath Hocking | August 18, 2018

Today I am going to share with you my favourite eCourse resources for creating passive income through eCourses and information products. It was not easy to pick just 10 but these are some of my favourites. They are not all free resources but many of them can be trialled for 30 days which is often […]


How to write your e-course sales page

By Kath Hocking | August 18, 2018

The sales page is the virtual shop front for your e-Course and the copywriting process for your e-Course sales page is a vital step for the success of your program. There are key elements that you should include whenever you create a sales page and it’s important to consider how people consume sales pages when […]

The 5 Key Steps to Create Online Courses

By Kath Hocking | August 18, 2018

So you’ve seen entrepreneurs around your Facebook feed creating fabulous online courses. And you know you want some of that action. But when it comes to actually thinking about doing it – where to start, how to do it and what order everything should happen in you hit overwhelm city! Well, I’m here to help! […]

The Top 5 Tools for e-Course Design

By Kath Hocking | August 18, 2018

e-Course design is the process you go through to brainstorm the content, develop the outline, write the content and gather ideas. With a number of successful e-Courses under my belt, I’ve tried many tools and resources to help with the process and have finally nailed it down to five top tools for e-Course design!   […]


How to Protect your e-Course content

By Kath Hocking | August 17, 2018

Do you know how to protect your e-Course content from Plagiarism or unlawful sharing? Plagiarism is defined by the Merriam-Webster dictionary as “the act of using another person’s words or ideas without giving credit to that person: the act of plagiarizing something”. Over the last few years, I’ve seen a few high profile examples of […]


How I write my e-Course Modules

By Kath Hocking | August 17, 2018

People often ask me how I write my e-Course modules in terms of my writing process and also how I deal with resistance and procrastination. In this blog, I dish all the details! Watch the video below and then check out my top tips and process below. I use this module planner each and every […]

About the Creator of the e-Course Launch Formula


In 2011, I was earning six-figures at my high-flying corporate job as a professional trainer.

Though I enjoyed the work, I was putting in so many hours I was starting to burn out. My health was suffering, I was unhappy, and I felt incredibly frustrated that I hardly got to spend any time with my husband and baby daughter.

Starting my own business seemed like the only possible solution, so I threw myself into it, excited at the idea of creating a flexible business that was tailored to my needs.

I had visions of starting each day by walking along the beach and doing a yoga class, then coaching clients in the afternoon. It was all going to be very blissful and enjoyable

However, the reality was a far cry from this dream and I only made $600 in the first six months of my business, I was working full-time in my corporate job, working in the business in the tiny bits of time I could manage but couldn't see a way forward.

Yet I knew I was capable of so much more and I wanted it more than anything.

Then, I did something smart. Something that changed the entire trajectory of my business…

… I created an e-Course.

My list at the time was only 140 people long. And yet because I had so much experience teaching and training in my job, I knew exactly how to package my expertise into an effective and educational format that would genuinely help those women.

My gorgeous tribe immediately responded to the program, and a hefty handful jumped on board.

I earned more than $4,000 during that first launch, and it was so much easier than all my client work. (And with my hourly rate at the time, it would have taken me a ridiculous number of sessions to bring that kind of money in.)

It was so thrilling and empowering, that I made the decision to focus all my time and energy on creating more e-Courses. Finally, here was a way to create the freedom, flexibility and financial stability I was craving; here was a way to actually to live my dream.

And that was how my entire online empire (and multiple six-figure income) began…


Read more about my story over here